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Dinkum Get 5 free Dinks

Found on Google.
Every single morning.

The search agency that does the work instead of reporting on it. One change a morning, a Dink, ready for you to approve, and a verdict on every one.

Get your 5 free Dinks

Meet Dirk Dinkler.

Dirk is a snake who eats opportunities. Every weekday morning he finds the one worth the most on your site and turns it into a Dink: one change, made, checked and waiting for your approval. Every Dink that works, Dirk grows a little.

Dirk Dinkler, a pixel snake, about to eat a treat Ooh, a page one spot off page one.

  1. Found

    One spot off page one, 1,900 searches a month.

    “invoicing app for contractors”
    1. 9tallybook.comtable
    2. 10invoicely.comtable
    3. 11ledgerline.com
    4. 12zoho.comtable

  2. Made

    A pricing table and two FAQs, from your real prices.

    contractors.mdx+142 −8
    41 ## Pricing42+| Plan | Price |43+| Solo | $12 |44+| Team | $29 |45+## Switch plans?

  3. Checked

    Nothing reaches you until it passes.

    • Build41s
    • Allowed pages2 files
    • Facts12 of 12
    • Second AI reviewpass
    • Screenshots2 sizes

  4. Approved

    By you, from Slack, in one tap.

    Dinkum10:01 AM

    LL-241 is ready: contractors pricing table, built from your plans page.

    ApprovedView PR

  5. Judged

    Against what the rest of your site did.

    vs expected+31%
    day 0LL-241day 28

Your search team, five mornings a week.

You run your business. Every weekday, before you’re up, Dinkum does the work of a whole search team on your site. Weekends, Dirk Dinkler sleeps.

Dinkum Ledgerline, week of 1 September Estimated hours, five mornings

Analyst12.0 h

  • Search Console and Bing, every search3.0
  • Rank tracker, the live top ten2.0
  • ChatGPT, Perplexity and AI Overviews2.5
  • Competitors’ new pages1.5
  • Site crawl, speed and indexing2.0
  • Sales from search, via Stickybeak1.0

Strategist6.0 h

  • Ideas from every source2.0
  • Scoring on value, odds and effort2.0
  • Keyword map and search clusters1.0
  • Content calendar1.0

Writer12.0 h

  • Five pages written or refreshed, Claude10.0
  • Titles, FAQs and schema2.0

Developer10.0 h

  • Changes made in your code, on GitHub6.0
  • Builds and fixes2.0
  • Desktop and phone screenshots1.0
  • Telling Google and Bing, IndexNow1.0

Editor6.0 h

  • Second AI review, OpenAI Codex3.0
  • Every price and claim checked2.0
  • Allowed pages check1.0

Promoter6.0 h

  • LinkedIn and X posts3.0
  • Outreach pitches2.0
  • Directory listings1.0

Reporter8.0 h

  • Slack each morning2.0
  • Weekly report2.0
  • Verdicts at 14 and 28 days3.0
  • Monthly scorecard1.0
Total60.0 hours

Done before you’re up. Thank you for your business.

Served by Dirk Dinkler

SEO, AEO, GEO and social. All of it, every week.

The work an agency would split across four people. Every morning Dinkum weighs all four and spends the day on whichever is worth the most.

SEO

Found on Google and Bing.

  • New pages
  • Page refreshes
  • Titles that get clicks
  • Internal links
  • Broken pages and redirects
  • Speed and indexing

AEO

Named in AI answers.

  • Answer-first pages
  • Comparison pages
  • Buyer questions tracked
  • Wrong facts fixed
  • FAQs and schema
  • Who-you-are pages

GEO

Quotable by AI.

  • AI crawler access
  • llms.txt
  • Organization schema
  • Fact-checked dates
  • Profile links
  • Pitches to cited sources

Social

Shared where your customers are.

  • A post for every page
  • Launch announcements
  • Price and feature news
  • Profile setup
  • Outreach pitches
  • Directory listings
How Dinkum works, in full

It remembers what works, and tells you everything.

Every verdict goes into Dinkum’s memory of your site, so tomorrow’s pick is sharper than today’s. Whatever it notices lands in Slack or your inbox, with what it’s doing about it.

Everything it takes in

  • Search Console1,284 searches
  • bBingevery query, every page
  • Rank trackerlive top ten, 64 groups
  • ChatGPT, Perplexity, AI OverviewsAI answers24 answers read
  • Competitors6 sites watched
  • Your code212 pages, every template
  • Your factsprices, plans, limits
  • Stickybeak94 customers from search
  • Past verdicts26 Dinks judged
Ledgerline’s memory212 pages, 64 search groups, 26 Dinks judged

What it has learned works here

  • Page-two refreshes9 of 11 worked
  • Title fixes4 of 5 worked
  • Page merges1 of 3 worked
  • New pages60% to start
  • AI answers60% to start
Today’s pickLL-241, a pricing table for the contractors pagePage-two refreshes have worked 9 of 11 times on this site.

What comes out

  • Competitor

    Tallybook published “Tallybook vs Ledgerline” on Tuesday.

    Your side of it is planned for Thursday.
  • Losing clicks

    /invoice-templates is down 31%. Lost rankings, not demand.

    A refresh is planned for Wednesday.
  • AI answers

    ChatGPT now names you for “invoicing app for plumbers”. Last week it didn’t.

    Holding steady.
  • Google

    The October spam update finished. Nothing of yours moved.

    No action needed.
  • Indexing

    Both new pages were indexed within three days.

    Done.
  • A question for you

    What surprised you most when customers switched from spreadsheets?

    Your answer goes on the contractors page.

Every Dink, and what it did.

Most agencies tell you rankings are up. Every change we've pushed, the site and pages it touched, and whether it did better or worse: Google clicks against the 28 days before, adjusted for the rest of your site. The duds stay on the list.

6 merged4 worked1 worse1 too new
  1. ledgerline/sitePricing table, invoicing pagerefresh
    #238 by dinkum was merged on Sep 8 · Approvedcontent/invoicing.mdx
    +142 −8 content/invoicing.mdx
    @@ -19,6 +19,12 @@ ## Plans
    1919 ## Plans
    20-See our pricing page for plans.
    20+| Plan | Solo | Team | Pro |
    21+| Price | $12 | $29 | $59 |
    dinkum deployed to productionledgerline.com/invoicingActive
    dinkum bot commented

    14-day check: It worked (clicks from Google up 19% against what we’d expect from the rest of the site). The final check is at 28 days.

    dinkum bot commented

    28-day check: It worked (clicks from Google up 31% against what we’d expect from the rest of the site).

  2. ledgerline/siteFix 11 cut-off titlesctr
    #233 by dinkum was merged on Aug 26 · Approvedcontent/pricing.mdxand 10 more files
    +11 −11 content/pricing.mdxand 10 more files
    @@ -1,4 +1,4 @@
    2-title: Pricing plans for invoicing software for small busin
    2+title: Invoicing software pricing: Solo, Team and Pro
    dinkum deployed to productionledgerline.com/pricingActive
    dinkum bot commented

    14-day check: It worked (click-through up 19% against what we’d expect from the rest of the site). The final check is at 28 days.

    dinkum bot commented

    28-day check: It worked (click-through up 24% against what we’d expect from the rest of the site).

  3. brightwater/websiteBook a check-up, answer firstaeo
    #61 by dinkum was merged on Aug 22 · Approvedsrc/pages/book-a-check-up.astro
    +18 −6 src/pages/book-a-check-up.astro
    @@ -8,3 +8,5 @@
    88 <h1>Book a check-up</h1>
    9+<p>A check-up takes 30 minutes and costs $89.</p>
    10+<p>Bring your health fund card and any X-rays.</p>
    dinkum deployed to productionbrightwaterdental.com.au/book-a-check-upActive
    dinkum bot commented

    14-day check: It worked (clicks from Google up 14% against what we’d expect from the rest of the site). The final check is at 28 days.

    dinkum bot commented

    28-day check: It worked (clicks from Google up 22% against what we’d expect from the rest of the site).

  4. paddock/webLighter homepage imagesrepair
    #18 by dinkum was merged on Aug 19 · Approvedcomponents/Hero.tsxand 1 more file
    +3 −2 components/Hero.tsxand 1 more file
    @@ -12,3 +12,3 @@
    12-<img src="/hero.jpg" />
    12+<Image src="/hero.webp" priority sizes="100vw" />
    dinkum deployed to productionpaddock.farm/Active
    dinkum bot commented

    14-day check: It worked (clicks from Google up 11% against what we’d expect from the rest of the site). The final check is at 28 days.

    dinkum bot commented

    28-day check: It worked (clicks from Google up 16% against what we’d expect from the rest of the site).

  5. kettleandco/siteSpring menu pagecreate
    #40 by dinkum was merged on Sep 29 · Approvedcontent/menu/spring.md
    +64 content/menu/spring.md
    @@ -0,0 +1,64 @@
    1+# Spring menu, Fitzroy
    2+Asparagus, pea and mint risotto, $26
    dinkum deployed to productionkettleandco.com.au/menu/springActive

    14-day check due Oct 13

  6. ledgerline/siteMerge two VAT guidesrefresh
    #224 by dinkum was merged on Aug 4 · Approvedpublic/_redirectsand 1 more file
    +1 public/_redirectsand 1 more file
    @@ -14,0 +15,1 @@
    15+/blog/vat-invoices /vat-on-invoices 301
    dinkum deployed to productionledgerline.com/vat-on-invoicesActive
    dinkum bot commented

    14-day check: No clear change yet (clicks from Google up 2% against what we’d expect from the rest of the site). The final check is at 28 days.

    dinkum bot commented

    28-day check: It went the wrong way (clicks from Google down 12% against what we’d expect from the rest of the site).

Every promise we make, on your scorecard.

Everything you pay for is tracked against the calendar, every day of the month. If we fall behind, you see it as soon as we do.

LedgerlineScorecard for October
Day 24 of 31
No.PromiseTargetDonePaceMark
Total

✓Done▲Ahead●On track▼BehindMarked by Dirk this morning

Change a price in your product. Your site catches up the next morning.

We keep a record of your prices, plans and claims. Where we can read them from your product's code, a change there is caught the next morning, and a fix for every page still saying the old thing is waiting for you. AI tools quote your site, so it should say the right number.

Facts out of date✎ Fixed in LL-244

The free trial changed from 14 to 30 days

Three pages still had the old number the morning after.

  • /pricing✔ Fixed
  • /compare/tallybook✔ Fixed
  • /blog/invoice-apps-for-freelancers✔ Fixed
content/pricing.mdx@@ -19,3 +19,3 @@ ## Try it free- Start with a 14-day free trial.+ Start with a 30-day free trial.- Pro includes 3 team members.+ Pro includes 5 team members.

Your site, your call.

Dinkum proposes. You approve. Nothing reaches your live site, and nothing goes out under your name, until you say so.

Marketing pages only

You choose what it may touch. Anything else never becomes a Dink.

You approve every Dink

Each one is a pull request with its reasoning and screenshots attached.

A second AI checks it

A model from a different lab reviews every Dink before you see it.

Never more than two waiting

If two Dinks are waiting on you, it holds the day. Pause it for a launch any time.

You hit send

Posts and outreach pitches arrive as drafts. Nothing posts on its own.

It's all yours

Every page and fix lives in your repo. Stop any month and keep the lot.

Agencies send reports.
Dinkum does the work.

SEO agencies are built around the monthly deck: rankings up, a few recommendations, a call to walk through it. Then someone on your team has to do the work, if anyone does.

Dinkum is the other way round. The work is already done and waiting for your approval when you hear about it, with the reasoning attached and the site built.

And every Dink gets a verdict, good or bad. “Fair dinkum” is Australian for genuine: no vanity charts, no invented wins, just the work and the receipts.

Questions.

Anything else, ask us when you send your site.

What are AEO and GEO?

Answer engine optimisation and generative engine optimisation. Put simply: getting ChatGPT, Perplexity and Google's AI answers to know your business, describe it correctly and recommend it. We track a set of questions your customers ask those tools every week, and fix the pages they draw on.

Who is Dinkum for?

Any business that wants more customers from search: software, services, shops, agencies. If people look for what you sell on Google or ask an AI about it, we can help.

Is this software I have to learn?

No. Dinkum is a service. We do the work; you approve Dinks and read the notes in Slack or email. The dashboard is there whenever you want to look, and there's a call every month.

What do you need from me?

Your website on GitHub (not there yet? we'll move it for you), access to Search Console, Slack or email for updates, and a few minutes a day to approve a Dink.

My site isn't on GitHub. Can we still work together?

Yes. We'll migrate your website into a GitHub repo for you, keeping every URL, redirect and page title so you don't lose the rankings you already have. Once it's moved, every Dink arrives for your approval like everyone else's.

Is this just AI writing blog posts?

Writing is a small part of it. Most days the best move is a fix: a title that isn't earning clicks, a page sitting at position 11, a link pointing at a redirect, a price that changed. Every Dink is chosen from your data, checked against your real facts, reviewed by a second model and measured afterwards.

How soon will I see results?

Shipped work in the first week. Search moves slower: a single Dink usually shows up in two to four weeks, and traffic compounds over months. The day-14 and day-28 checks show you which changes are pulling their weight along the way.

Could it break my site?

Every Dink has to build, stay inside your marketing pages and pass a second review before you see it, with desktop and phone screenshots in the PR. Then you approve it, or you don't.

What's a Dink?

One change to your site: found in your data, made in your code, checked, approved by you and judged on what it did. Dinks, not decks. Please Dink responsibly.

What if I'm not happy?

Your first five Dinks are free, and you keep them whether you stay or not. If you join and you're not happy by the end of your first month, tell us why and we'll refund that month in full.

Does Dirk bite?

Only your competitors. Every Dink still waits for your approval before it touches your site.

Why a snake?

On the old Nokias, the snake grew by eating one thing at a time. That's the job: one Dink a day, and Dirk gets a little longer every time one works. Watch him eat his way through a Dink near the top of this page.

Why “Dinkum”?

Fair dinkum is Australian for genuine. We wanted search work you can check: every Dink visible, every result measured.

Guides.

Straight answers on SEO, AEO and GEO.

Your first five Dinks are free.

Send us your site. We'll measure it the way we would on day one, check what AI tools say about you, then make the five changes that will help most. Each one comes to you to approve. No card, and you keep all five whether you stay or not.

  1. 1
    Send your site.

    We look at it and email you the five Dinks we’d make first, and why.

  2. 2
    Give us access.

    Your site’s GitHub repo and Search Console, from one short checklist. Not on GitHub? We’ll tell you what moving it takes first.

  3. 3
    Approve the five.

    Each one built, checked on a desktop and a phone, and reviewed. Then decide if you want one every weekday morning.

  • No card. Keep all five, whether you stay or not.
  • Money-back first month. Not happy by the end of it? Tell us why and we’ll refund it in full.

Or email mitch@flindev.com