Dinkum now notices when the top results move on
By Mitch Flindell · 16 October 2026
Short version: every page Dinkum writes starts from a brief of what Google's top five results share. Now, once the page is live, Dinkum reads those results again every week. When three or more of them start covering something your page doesn't, a refresh goes on your calendar, with the new items named.
Why we built it
A brief is a snapshot, and search results don't sit still. New pages climb in, old ones fall out, and what the top pages have in common shifts with them. A page that matched them a month ago can fall behind without anyone touching it, and a rank tracker only tells you once it has slipped.
We saw it on our own site first. For Stickybeak's guide on "how to check website traffic", all five of Google's top results were replaced between 8 and 15 October. The new five are tools that estimate any site's traffic, and between them they share two sections and eleven names and phrases the guide doesn't have, like competitor traffic and traffic estimates. Bounce rate and traffic sources dropped out. Google had changed its mind about what that search is for.
What happens now
- A week after a page's brief, and every week after that, Dinkum looks at Google's results for its search again and reads the top five pages.
- It compares them with the brief: what three or more of them share now that the brief didn't have, and what dropped out. Then it checks your live page for each new item.
- A new shared section your page lacks, or two or more new names and phrases, puts a refresh on the next free refresh day. Anything smaller is noted and counted again next week.
- The refresh is a normal Dink: a fresh brief, the page rewritten to cover what's true and useful, a pull request for you to approve, and a verdict at 14 and 28 days.
- Skip a refresh and it won't come back unless something else changes.
Where you'll see it
Under SEO health, then Briefs, each brief has a new column for what the top results have started sharing since, and opening one shows the full list of what's new and what dropped out. This is our demo dental practice:
It runs for every page Dinkum has written from a brief, with nothing to switch on. There's more on how it decides, and the Stickybeak search in full, on the SERP monitoring page.