Skip to content

Guides

Straight answers on SEO, AEO and GEO, newest first. Each one gives away the whole method, so you can do it yourself or have Dinkum do it.

Does entity coverage work? A content score, measured in the open Does entity coverage (a content score) actually work? How Dinkum lists what the top five Google results mention, how to do it by hand, and its live ledger. 16 October 2026
SEO content briefs, built from the pages that rank Before every page it writes, Dinkum reads Google's top five results, lists what they share, checks your page against it, then writes the page and checks it again once it's live. 16 October 2026
SERP monitoring that updates your pages when the results move SERP monitoring that reads the pages above you, not just your position. Weekly, Dinkum compares Google's top five with your page and plans a refresh when they move on. 16 October 2026
How to rank on Perplexity: get your business cited How to rank on Perplexity: read its citations, let PerplexityBot in, write answer-first pages and get onto the pages it cites. Free steps for owners. 14 October 2026
BrightEdge alternatives: software you operate vs SEO done for you BrightEdge alternatives: software your team runs against SEO delivered as pull requests you approve: who does the work, what it costs, how it's judged. 13 October 2026
How to rank in ChatGPT: get it to recommend your business How to rank in ChatGPT: check what it says about your business, rank for the searches it runs, let OAI-SearchBot in, and fix the facts. Free steps. 10 October 2026
AEO vs GEO: what's actually different, and what you do about it AEO and GEO name the same job: getting your pages quoted and cited in AI answers. What each changes on a page, what to ship, and how to measure it. 9 October 2026
How Dinkum works How Dinkum works: what it reads every morning, where ideas come from, how each change is scored and judged, and what it does for AI answers. 9 October 2026
What is AEO? Answer engine optimization, explained for site owners AEO is making your pages the ones AI tools quote and cite. How answer engines pick a page, a checklist for your site, how to do it and how to measure it. 8 October 2026
AEO agency: what the work looks like, and how Dinkum does it What an AEO agency should do: track buyer questions in ChatGPT, Perplexity and Google AI, fix wrong facts, write answer-first pages, earn citations. 7 October 2026
How to choose an AI SEO agency (and what to ask before you sign) A buyer's checklist for hiring an AI SEO agency: what access to give, what each deliverable should look like, how results are judged, and the red flags. 6 October 2026