Pricing
Short version: two plans for one site, both month to month with no setup fee: $100 a month for one Dink and one site check a month, or $2,000 a month for a Dink every weekday morning. Either way you start with five free Dinks, with no card, and pick a plan once you've seen them. If you aren't happy by the end of your first paid month, tell us why and we refund it in full.
Every plan starts with five free Dinks
Before you pay anything, we measure your site, check what AI tools say about it, then make the five changes that will help most. Each one arrives as a pull request you approve, and you keep all five whether you go on to a plan or not. No card, no contract. Then you choose.
Once a month
$100 a month
One site. One Dink a month (a full day's search work, like a new page or a real refresh) and one check of the whole site that fixes what it finds.
- Month to month, no setup fee
- First month refunded in full if you aren't happy
- Judged at 14 and 28 days like every Dink
Every weekday morning
$2,000 a month
One site. A Dink every weekday morning, five mornings a week, plus a daily check of the site, each change a pull request you approve and every one judged at 14 and 28 days.
- Month to month, no setup fee
- First month refunded in full if you aren't happy
- Your initiatives move forward every weekday until they're done
What every Dink includes
- The work itself. A new page, a rewrite, a fix, structured data or an answer AI tools can quote, made in your site's code.
- A second look before you see it. A second AI reviews each change, and the pages are rendered on desktop and phone first.
- Your approval. Nothing goes live until you merge the pull request. You can ask for changes or close it.
- Getting it indexed. Once a change is live, Dinkum tells Google, Bing and IndexNow and checks until Google has read the new version.
- A verdict. Every change is judged at 14 and 28 days against the rest of your site, so a seasonal bump isn't counted as a win.
- Tracking where people look. Google, Bing, ChatGPT, Perplexity and Google's AI answers.
- Slack alerts and a weekly report.
What you need
Your site's code in a git repository on GitHub, Search Console access, a Slack channel and about ten minutes a day to approve a change. Dinkum works through the repository, so a site that isn't in git can't use it until it is.
What it doesn't include
Guaranteed rankings, traffic or AI citations. Nobody can promise those honestly, and we don't. What we promise is the work, every weekday, and an honest verdict on each piece of it.
Questions
Can I stop at any time?
Yes. It's month to month. Every page and fix lives in your repository, so you keep all of it if you stop.
How does the refund work?
On either plan, tell us why before the end of your first paid month and we refund that month in full. It's once per customer: after a refund, you can't sign up again.
Which plan should I pick?
If search is how customers find you and you want it to move every week, the $2,000 plan. If you want steady upkeep and one solid improvement a month, the $100 plan. You don't have to decide yet: the five free Dinks come first, so you see the work before you choose.
Is there a plan for more than one site?
Each site is its own plan. If you have several, email Mitch and we'll work out which to start with.
Prices as of 17 October 2026. See also the terms and the privacy policy.