Free content brief generator
Type a search. You get what Google's top five pages for it all cover: the names and phrases they share, the sections they repeat and how long they run. Add your own page to see which of those it already has.
How the brief is made
This is the counting Dinkum does before it writes any page for a client, with nothing held back. The code is the same.
- Search. One live Google search for your words in the country you pick, through DataForSEO. Ads, maps and other boxes are skipped; only the ordinary results count.
- Read the top five. Each page is fetched once as plain HTML. The tool reads the
<main>or<article>text if the page marks it, otherwise everything outside the navigation, header and footer. - Collect phrases and names. Every two- and three-word phrase that doesn't start or end on a filler word (the, and, with) is a candidate. So is a capitalised run in the middle of a sentence, like Google Search Console or GA4: that's a name. Headings and buttons don't count as names, because everything in them is capitalised.
- Keep what most pages share. A phrase stays if at least three of the five pages use it. Your search's own words are left out, and when a short phrase sits inside a longer one that as many pages share, only the longer one is kept.
- Group the sections. Every H2 and H3 is compared with the others by the words they share, so "What is a content brief?" and "What's a content brief" count as one section. A section shows if three or more pages have it.
- Measure length. The word count of each page's main text, reported as the median and the range.
If you give your page, it's read the same way and checked for each phrase and section. If your page is already one of the top five, it's left out of the count, so you're compared with the other four.
What to do with the brief
Treat it as a map of what the search expects, not a checklist to stuff in. A name four of the five pages mention is something a reader probably expects to find. Use it where it's true and useful, and skip what doesn't fit your page.
The length is a range to land near, never a target to pad to. A page that answers faster than the median can beat it.
Then add what none of the five have. The brief shows what's already covered; your own numbers, examples and experience are what make the page worth ranking above them.
What it can't see
- Pages built entirely with JavaScript, or behind a bot check, can't be read. The brief says which of the five it read, and counts only those.
- It counts words, not meaning. "Cost" and "price" are different phrases to it.
- With fewer than three pages read, nothing counts as shared.
- Results are for one country and one moment. A search and country is kept for 7 days, and the brief shows the date it was read.
Questions
Is this content brief generator free?
Yes, with no sign-up. Each visitor can run 20 new searches a day, and any search someone has run in the past week comes back instantly.
Is it a free Surfer SEO alternative?
For the brief, yes: like Surfer, Clearscope and Frase, it lists the terms, sections and length the top results share. It doesn't have a content editor or a content score, and it doesn't use AI to guess at topics; it counts what's on the pages.
Why only the top five results?
They're the pages Google ranks best for the search right now, and five is what Dinkum's own runs use. A phrase shared by three of the top five says more about the search than one shared by three of the top twenty.
Do you keep what I type?
The search and its results are kept for 7 days so the next person to run it gets it instantly, but not who ran it. Your page address isn't stored. For the daily limit we keep a scrambled code made from your IP address and the date, never the address itself.
Can Dinkum write the page for me?
Yes. Every weekday morning Dinkum picks the change that will help a client's site most, writes it from a brief like this one, and opens it as a pull request for you to approve. Your first five changes are free.